Background and Experience of Christopher Nelson

Christopher Nelson has been moderating focus groups and other forms of qualitative research for over twenty-one years, having completed over 1,250 projects during that time.

His work focuses on assisting companies with established products by evaluating the needs of their customers including male and female heads of household, college and high school aged students, business to business respondents and various groups of contractors. This is done through the review of concepts and product prototypes, reviewing communications of advertising and packaging, as well as refining and enhancing product positioning on how best to differentiate products within existing product lines and the relevant competitive set. His work includes projects for companies such as Toro, General Mills, Pillsbury, Coca Cola, J. I. Case Construction Equipment, Andersen Windows and multiple divisions of 3M, as well as various clients of advertising agencies such as BBDO and J Walter Thompson.

Prior to starting C. K. Nelson Company, Chris spent just under ten years in brand/product management with General Mills. During that time, Chris developed and implemented plans for share and profit growth on Betty Crocker Cake Mix, identified and executed product improvement strategies to strengthen brand identity and create new interest for numerous brands of ready- to-eat cereal, and helped complete the national introduction of Yoplait Yogurt.

Chris has been a guest lecturer at the Saint Thomas University in St. Paul, Minnesota for several years. He is a graduate of the University of Wisconsin – Madison and has earned his Masters of Business Administration.

Clients

Here are just some of the many clients the C.K. Nelson Company has proudly served:

        

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